Hi I’m Justine aka Flossi.


It’s nice to connect.

I’m a profit-focused mentor and business coach, and helping women in business achieve financial success lights me up! I believe it’s my purpose.

I love educating entrepreneurs on the money strategies that will help their businesses grow.

As an entrepreneur with over 20 years of real business experience, I get asked for business advice all the time. I’m also a registered BAS Agent, so it’s usually around the numbers and the pain-points, but often it’s as simple as “how do I get started”. I love it!

Wanting to help as many women as possible, back in September 2018, I created Flossi; a resource to support women in business, those still side-hustling or considering a brand-new career. Since then, Flossi has evolved into a community of like-minded entrepreneurs who want to elevate their vision and create the purpose-driven business of their dreams. It’s been an incredible ride, and I’m grateful for each and every visitor to our community.

My mission has always been to empower female entrepreneurs to cultivate their dream business. I do this through profit-first mentoring, business coaching, content creation, online programs, practical resources and inspiration. During 2020, Flossi has evolved, and I’m thrilled to launch Flossi Creative Pty Ltd, my new full-time gig.

Throughout my entrepreneurial journey, I’ve experienced all the ups and downs of running a small business. There are no short-cuts that’s for sure. Along the way, I’ve discovered the practical, tried and tested solutions that solve just about every business pain-point. I want to share those with other purpose-driven, like-minded women in business. 

When you have your own business you want to do more than just survive, I’m here to help you thrive. 

I’ve had bricks and mortar retail stores, two successful e-commerce businesses, and I’ve got a background in finance, publishing and administration. I understand what you need to create and run a successful business. So, if you’re feeling overwhelmed, want to improve profitability, and incorporate strategies to help you achieve your business goals, then we need to talk!

I’m lucky enough to live in Sydney on the Northern Beaches. I’ve got an incredible hubby, four wonderful sons, and Buddy, the cutest fur-baby ever; some would say he’s my favourite. The beach is my happy place, and I endeavour to live my life with a grateful heart that’s open to abundance and never-ending opportunities. My motto is that “nothing is ever wasted”, so I’m always learning; you never know where life will take you.

Flossi xo

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