Ep 16: Alicia Penhorwood- How to nail your marketing, PR and social media!

by | 13 Jul 2021

Alicia Penhorwood is a Marketing Strategy Coach & the Founder of Harper Collective. With over a decade of experience in the PR & Marketing industry, Alicia has had the opportunity to work alongside leading brands globally to help them amplify their message through PR, create an impact with meaningful content and gain clarity through strategy.

Today on the podcast we’re chatting all marketing and PR:

  • The difference between advertising, marketing and PR and why they’re all vital in business;
  • Social Media Hacks – How to create a strategic social media plan and avoid the overwhelm;
  • Why the size of your social media following is irrelevant;
  • How to stop being a slave to your social media and make it work for you and your business;
  • Influencer marketing – why it works;
  • Understanding your marketing and social content pillars;
  • How to set sustainable boundaries and work within them – why it’s ok to choose your clients;
  • The benefits of podcasting, and;
  • Taking a side hustle full time.

Connect with Alicia here.

This episode is brought to you by the Flossi Creative Special Introductory 1:1 Coaching Offer.

What’s it all about? Well, if you’ve got a spare hour and you want to:

  • Grow your business;
  • Increase profitability;
  • Sort out your pricing;
  • Get your expenses under control;
  • Create messaging and content that converts;
  • Set some new business goals, or
  • Talk about the areas of your business that overwhelming you and keeping you up at night, then reach out.

Not sure if coaching is right for you? Book a Discovery Call NOW.

Join the conversation

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Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Producer: Leah Stanistreet – Snappystreet Creative

Music: Francesco D’Andrea

This show is powered by Buzzsprout

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Hi, I’m Justine – I’m so happy to find you here. The Flossi Creative blog is a resource for the dreamers, doers and career crusaders. Enjoy!

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