What does it mean to lead by design? For many it’s about building culture, routine and structure to enable staff to shine and find success. For today’s guest, Colleen Callander, it’s also about being empowered to lead with confidence in business, and in life and that takes courage.

Colleen Callander, an award-winning CEO, has a wealth of knowledge and a proven track record in brand growth strategies.  The former CEO of SportsGirl, and founder of Mentor Me Women, Colleen is sharing her story, and her thoughts on leadership, brand development and the retail industry in her new book Leader By Design.

In this episode of the podcast we chat about:

• Colleen’s remarkable career, starting as a retail assistant and working through the ranks to become CEO of SportsGirl;
• How to overcome limiting beliefs;
• What it means to be a ‘leader by design’; and
• What ‘kindness as a new currency for leaders’ means.

Colleen also shares her advice for aspiring leaders and gives us the low-down on her new program ‘Mentor Me Women’.

Learn more about Mentor Me Women here.

If you’d like to read Colleen’s book “Leader By Design” you can buy a signed copy here. You can also find it in all good bookstores. 

Connect with Colleen Callander on Instagram here or visit her website.

This episode is brought to you by The Pricing Formula.

If you struggle to price your products and services, never know what margin to add, wonder when and how often to increase your prices, or if you can afford to take a salary then you need to try The Pricing Formula.

My signature service is a practical, proven and realistic way to set your prices. It works for both product and service based business and it’s tailored to help you design a profitable and sustainable business and a life you’ll love.

I cover all the bases from mindset to the practical and there’s loads of easy to use plug and play templates included. And you don’t need to be a numbers expert because, with a few simple steps, I’ll show you exactly how to set the perfect prices for your business.

It’s time to take pricing out of the too hard basket. My signature 1:1 service, the pricing formula is available now. But if you’d prefer to work at your own pace, registrations are now open for the new pricing formula course. Learn more.

Not sure if coaching is right for you? Book a Discovery Call NOW.

Join the conversation

Discover the Secrets of Successful Business Facebook page 

Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Producer: Leah Stanistreet – Snappystreet Creative

Editorial: Darian Allan – Choosing Joy

Music: Francesco D’Andrea

This show is powered by Buzzsprout