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Ep 37: The Product Boss – How to get more customers to buy your products

by | 13 Dec 2021

If you own a product based business, the last two years have been tough. A pandemic, forced closures, the necessity to move online, it’s all taken a toll. So, today I’m calling in the experts, Jacqueline Snyder and Minna Khounlo-Sithep are The Product Boss, and if you want to get more customers to buy your product then this episode is a must listen. 

Minna is an Amazon guru with over 15 years of entrepreneurial experience. She is the owner of Lil’ Labels and has a revenue of multiple 6-figures selling on Amazon, Walmart and Jet. Jacqueline is a fashion designer and business strategist, founder and CEO of Designer Consulting Co-op and she has helped over 2,000 fashion-based brands grow their business. She founded Cuffs Couture and sold products worldwide. Today they are The Product Boss. With a podcast of the same name boasting over 2 million downloads, online courses and resources tailored to help product-based business and their new world-wide Small Business Shopping Directory, Minna and Jacqueline are the product gurus.

On this episode they share:

  • How product based businesses can get more clients and make more money simply by staying local;
  • The LEANS framework and how to use pull marketing to increase your reach;
  • Why it’s vital to follow-up with your customers to get the sale;
  • How to leverage social media to gain traction;
  • Simple ways to find your customer community;
  • Short game and long game strategies for successful business; and 
  • Why organic growth wins every time.

We also chat about their new initiative, the Small Business Shopping Directory and the 1 in 5 Pledge’ even Aussie Businesses can get involved. We’d love for all listeners to partake in the Shop 1-in-5 Small Business Pledge at shop1in5.com or at the link here.

Connect with The Product Boss on Instagram here or visit the website.

Courses and resources:

Minna and Jacqueline’s signature course is called Multi-Stream Machine and is designed to grow product-based business sustainably to get more visibility and sales at the link here.

The also have a Survival Kit Bundle for those looking to pivot their product-based business in uncertain times to ramp up sales, you’ll find the link here. Plus, if you’re struggling on socials, you can grab a full year of social content for just $37 or at the link here.

This episode is brought to you by The Pricing Formula.

If you struggle to price your products and services, never know what margin to add, wonder when and how often to increase your prices, or if you can afford to take a salary then you need to try The Pricing Formula.

My signature service is a practical, proven and realistic way to set your prices. It works for both product and service based business and it’s tailored to help you design a profitable and sustainable business and a life you’ll love.

I cover all the bases from mindset to the practical and there’s loads of easy to use plug and play templates included. And you don’t need to be a numbers expert because, with a few simple steps, I’ll show you exactly how to set the perfect prices for your business.

It’s time to take pricing out of the too hard basket. My signature 1:1 service, the pricing formula is available now. But if you’d prefer to work at your own pace, registrations are now open for the new pricing formula course. Learn more.

Not sure if coaching is right for you? Book a Discovery Call NOW.

Join the conversation

Discover the Secrets of Successful Business Facebook page 

Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Producer: Leah Stanistreet – Snappystreet Creative

Editorial: Darian Allan – Choosing Joy

Music: Francesco D’Andrea

This show is powered by Buzzsprout

Subscribe on Apple, Spotify and iHeart Radio now so you don’t miss a thing.
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