Minna is an Amazon guru with over 15 years of entrepreneurial experience. She is the owner of Lil’ Labels and has a revenue of multiple 6-figures selling on Amazon, Walmart and Jet. Jacqueline is a fashion designer and business strategist, founder and CEO of Designer Consulting Co-op and she has helped over 2,000 fashion-based brands grow their business. She founded Cuffs Couture and sold products worldwide. Today they are The Product Boss. With a podcast of the same name boasting over 2 million downloads, online courses and resources tailored to help product-based business and their new world-wide Small Business Shopping Directory, Minna and Jacqueline are the product gurus.

On this episode they share:

• How product based businesses can get more clients and make more money simply by staying local;
• The LEANS framework and how to use pull marketing to increase your reach;
• Why it’s vital to follow-up with your customers to get the sale;
• How to leverage social media to gain traction;
• Simple ways to find your customer community;
• Short game and long game strategies for successful business; and 
• Why organic growth wins every time.

We also chat about their new initiative, the Small Business Shopping Directory and the 1 in 5 Pledge’ even Aussie Businesses can get involved. We’d love for all listeners to partake in the Shop 1-in-5 Small Business Pledge at shop1in5.com or at the link here.

Connect with The Product Boss on Instagram here or visit the website.

Courses and resources:

Minna and Jacqueline’s signature course is called Multi-Stream Machine and is designed to grow product-based business sustainably to get more visibility and sales at the link here.

The also have a Survival Kit Bundle for those looking to pivot their product-based business in uncertain times to ramp up sales, you’ll find the link here. Plus, if you’re struggling on socials, you can grab a full year of social content for just $37 or at the link here.

This episode is brought to you by The Pricing Formula.

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Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Producer: Leah Stanistreet – Snappystreet Creative

Editorial: Darian Allan – Choosing Joy

Music: Francesco D’Andrea

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