Minna is an Amazon guru with over 15 years of entrepreneurial experience. She is the owner of Lil’ Labels and has a revenue of multiple 6-figures selling on Amazon, Walmart and Jet. Jacqueline is a fashion designer and business strategist, founder and CEO of Designer Consulting Co-op and she has helped over 2,000 fashion-based brands grow their business. She founded Cuffs Couture and sold products worldwide. Today they are The Product Boss. With a podcast of the same name boasting over 2 million downloads, online courses and resources tailored to help product-based business and their new world-wide Small Business Shopping Directory, Minna and Jacqueline are the product gurus.
On this episode they share:
- How product based businesses can get more clients and make more money simply by staying local;
- The LEANS framework and how to use pull marketing to increase your reach;
- Why it’s vital to follow-up with your customers to get the sale;
- How to leverage social media to gain traction;
- Simple ways to find your customer community;
- Short game and long game strategies for successful business; and
- Why organic growth wins every time.
We also chat about their new initiative, the Small Business Shopping Directory and the 1 in 5 Pledge’ even Aussie Businesses can get involved. We’d love for all listeners to partake in the Shop 1-in-5 Small Business Pledge at shop1in5.com or at the link here.
Courses and resources:
Minna and Jacqueline’s signature course is called Multi-Stream Machine and is designed to grow product-based business sustainably to get more visibility and sales at the link here.
The also have a Survival Kit Bundle for those looking to pivot their product-based business in uncertain times to ramp up sales, you’ll find the link here. Plus, if you’re struggling on socials, you can grab a full year of social content for just $37 or at the link here.
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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystreet Creative
Editorial: Darian Allan – Choosing Joy
Music: Francesco D’Andrea
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