Ep. 60 – Annie McCubbin – Why Smart Women Make Bad Decisions

by | 26 Jun 2022

It’s the year 2022 where every day brings change and anything still seems possible. However, despite the possibilities, women continue the fight to close the gender pay gap and for a place at the table in boardrooms, senior management and on the political stage. Gender bias and inequality continue in many countries and within business. And so it comes as no surprise that women, the big losers when it came to employment cuts during covid, are also leading the way in the great resignation – the year’s new buzz word for leaving the workforce and pursuing your dreams.

While women are embracing their power and starting businesses at a greater rate than ever before, one thing remains. Women are also more likely to buy into the idea that positive thinking, daily meditation, and simply wishing for abundance will solve their problems and create their dream-life scenario. In fact many women are opening their wallets in addition to their minds and making today’s abundance and manifestation coaches very wealthy indeed.

Whether you’re into the woo-woo or more pragmatic, I know that today’s guest will make us all take pause and question how we apply critical thinking to our business and our lives.

Annie McCubbin is a critical thinking expert. An actor, writer, director, corporate communication consultant and coach and founder of coup, a business specialising in organisational and professional development. Annie’s latest book Why Smart Women Make Bad Decisions is receiving praise around the world. In this episode Annie shares her thoughts on critical thinking and how we can balance the woo-woo with the analytical to achieve our dreams.

Connect with Annie McCubbin on Instagram or visit the website.

Annie’s new book Why Smart Women Make Bad Decisions is available now from all good bookstores.

This episode is brought to you by Flossi Creative.

Freaked out by your business finances? Frantic when it comes to end of quarter compliance, tax time got you in a cold sweat? If you can relate, you’re not alone. Most business owners find the financial side of their business overwhelming, confusing and probably on the, never to do list.

When I started my first business, I felt exactly the same way. However, I quickly realised the impact good financial management made to every part of my business. So, over the last 20 plus years, I’ve focussed on the finance, become a registered BAS agent, worked in insolvency  and now I work with other business owners on building financially strong and successful businesses. 

From bookkeeping and compliance services to 1:1 coaching and mentoring, workshops, online courses and my signature service the pricing formula, here at Flossi Creative, we’ve got you covered. 

So if your business finance makes you feel, blah, reach out, book in for a discovery call, learn about our services and find the aha moment that will change your business for the better. We’ll help you go from frazzled to fabulous in no time flat.

Need a business finance coach or what to get your pricing sorted? Book a Discovery Call NOW.

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Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Producer: Leah Stanistreet – Snappystreet Creative

Editorial: Kanika Sachdev

Music: Francesco D’Andrea

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Hi, I’m Justine – I’m so happy to find you here. The Flossi Creative blog is a resource for the dreamers, doers and career crusaders. Enjoy!

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