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Ep. 89 – Sophie Walker – How a podcast on birth stories built a million-dollar business

by | 17 Feb 2023

Sophie Walker is best known as the founder of Australian Birth Stories, a podcast and platform which supports and encourages pregnant women to get educated and actively prepare for birth.

A mum of three with a master’s degree in public health and a passion for empowering women on their journey into motherhood, Sophie, and the equally fabulous Jodi Wilson, writer, prenatal yoga teacher and founder of Practising Simplicity, have just birthed their first book together The Complete Australian Guide to Pregnancy and Birth.

However, Sophie also has a fascinating business story. For starters, she built her million-dollar empire from the back of her Nissan X-Trail, and now does 6-figure deals, managing a podcast with more than 10 million downloads.

In this episode we’re going to dive into Sophie’s story, the business of podcasting, and why empowering female communities through storytelling can change lives.

Connect with Sophie on Instagram or visit the website. Learn more about The Complete Australian Guide to Pregnancy and Birth

This episode is brought to you by Flossi Creative.

Freaked out by your business finances? Frantic when it comes to end of quarter compliance, tax time got you in a cold sweat? If you can relate, you’re not alone. Most business owners find the financial side of their business overwhelming, confusing and probably on the, never to do list.

When I started my first business, I felt exactly the same way. However, I quickly realised the impact good financial management made to every part of my business. So, over the last 20 plus years, I’ve focussed on the finance, become a registered BAS agent, worked in insolvency  and now I work with other business owners on building financially strong and successful businesses.

From bookkeeping and compliance services to 1:1 coaching and mentoring, workshops, online courses and my signature service the pricing formula, here at Flossi Creative, we’ve got you covered.

So if your business finance makes you feel, blah, reach out, book in for a discovery call, learn about our services and find the aha moment that will change your business for the better. We’ll help you go from frazzled to fabulous in no time flat.

This episode is brought to you by Flossi Creative.

Freaked out by your business finances? Frantic when it comes to end of quarter compliance, tax time got you in a cold sweat? If you can relate, you’re not alone. Most business owners find the financial side of their business overwhelming, confusing and probably on the, never to do list.

When I started my first business, I felt exactly the same way. However, I quickly realised the impact good financial management made to every part of my business. So, over the last 20 plus years, I’ve focussed on the finance, become a registered BAS agent, worked in insolvency  and now I work with other business owners on building financially strong and successful businesses. 

From bookkeeping and compliance services to 1:1 coaching and mentoring, workshops, online courses and my signature service the pricing formula, here at Flossi Creative, we’ve got you covered. 

So if your business finance makes you feel, blah, reach out, book in for a discovery call, learn about our services and find the aha moment that will change your business for the better. We’ll help you go from frazzled to fabulous in no time flat.

Need a business finance coach or want to get your pricing sorted? Book a Discovery Call NOW.

Subscribe on Apple, Spotify and iHeart Radio now so you don’t miss a thing.
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Hi, I’m Justine – I’m so happy to find you here. The Flossi Creative blog is a resource for the dreamers, doers and career crusaders. Enjoy!

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