Hi I’m Justine!

 Profitability Coach and Business Strategist.

Let me help you create the business of your dreams!

1:1 Profitability Coaching

If you own a  business and want to make more money, want visibility and a better understanding of your numbers, or know-how when it comes to pricing product or services then let’s talk.

1:1 Business Coaching

Whether you’re starting out or you’ve been in business for a while.  If you need help with your business, particularly those business pain-points keeping you up at night, then we need to talk.

I can help with

Goal Setting

A goal without a plan is just a wish!

Identifying your business goals can help your business thrive, and will help you avoid the overwhelm.

I can help you create a step-by-step plan to keep you focused and accountable.

Profit-First Business Strategy

I’m guessing there are lots of reasons you started your own business.

No matter your why, if you own a business and want to make more money there are simple strategies you can incorporate today that will make a world of difference.

Thrive don't just survive!

Let me work as your silent partner.

In my 1:1 coaching we’ll talk through all those business pain-points keeping you up at night.

At the end of the session, you’ll receive practical, actionable, tried and tested solutions to grow your business.

Knowledge and Resources

With over 20 years as a small business owner, I can’t wait to share my knowlege, resources and expertise with you.

I love working with women in all stages of business and empowering them to take their business to the next level.

What Is Profitability Coaching?

So many businesses make great money, but when all the bills are paid, there’s no money left in the bank. That equals no profit!

As a profitbility coach, I want you to get to the end of every month and have money to save, reinvest, or better still, pay yourself!

In my sessions I can help you understand your numbers, your compliance obligations and simplify those financial reports so you have better business visibility.

We work on pricing your current products and services to make sure they are making you money.

We’ll talk cash-flow, look at your expenses and come up with a range of strategies to improve your business, get you back on track and maximise your profits.

Who Is Coaching For?

Business coaching is suitable for all business owners no matter how many years you’ve been in business.

Business coaching might be for you if:

  • You want to take stock of where you are now, set goals, develop processes or seek practical solutions to solve your current pain-points;
  • You want to understand your numbers and have real visability on where your business is now and its potential;
  • You want to increase profitability. Who doesn’t want to make more money, right?
  • You need to rethink your brand voice or aren’t sure who your ideal customer is?
  • You need to outsource but don’t know where to start;
  • You want to diversify your product offering;
  • You need to create a strategy for marketing and advertising; OR
  • You just need someone who has been in the trenches and understands how business really works to bounce your ideas off.

What Is The Process Like?

I tailor my coaching sessions to suit you and your business. I don’t believe in overkill, or booking in sessions just for the sake of it.

So, after a free discovery call, we’ll decide on a coaching solution that’s the best fit for you, your budget and your business.

All sessions are conducted on Zoom.

At the end of each session you’ll have a tangible action plan for you to implement. I want to empower you to cultivate your dream business using tried and tested, practical solutions.

If you purchase one of my coaching packages, you’ll also have access to me via email inbetween our sessions, as well as one emergency phone call each month for those things you need urgent help with.

Do I really need a business coach?
If you want to make more money, you’re feeling overwhelmed, need some encouragement, an accountability parter, a cheer squad, or perhaps a push in the right direction then I can help.

I’ve been in business for over 20 years and understand what it’s like to be in the trenches. I’ve experienced the highs and lows of day-to-day business.

Chances are I’ve experienced all of the pain-points you’re currently feeling and can provide you with tried and tested, practical strategies to move you forward and achieve your business dreams.

I’d love to be your business ‘partner’ so you can use my experience and enjoy your entrepreneurial journey.

Can you promise results?
I can’t guarantee business success but I can promise that we’ll work through the issues and develop an actionable game plan that suits your business.

I am committed to helping you succeed, but there’s no magic wand used in this process, it’s all about teamwork. So you’ll need to roll your sleeves up and get ready to work.

I can’t wait to work with you!

What do I get for my investment?
I’ve done the hard yards and seen a lot over my years in business. As your business ‘partner’ you can take advantage of my experience and the knowledge I’ve gained. I’ll introduce you to strategies and processes I’ve implemented for myself and other clients along the way.

I’ll look at your profitability, help you understand your numbers and your business compliance obligations. I’ll be your cheer leader and the voice of reason.

I’ve also got a little black book of other trusted professionals who can help with a range of issues.


Do you only work with established businesses?
I work with businesses at any stage.

I do a lot of work with start-ups and side-hustlers who want to go into business full-time.

I’ve also got clients who have well established businesses, think 10 years plus, but after 2020 knew they needed to make some changes, streamline their business or diversify.

If there’s an issue you’re not sure how to solve, or just need a another ‘business-head’ to bounce ideas off, then working with me might be the solution you’ve been looking for.


Do you offer ongoing services?
I’m here to help you with your business. That might be a one-and-done session, or you might decide that you want to work with me more regularly.

Nothing is set in stone, so during a free discovery call, we’ll work through all the options and you can decide what suits you and your business.

Coaching Packages

One-and-done Coaching Session

Suitable for business owners who want to become more profitable or have specific business pain-points that need solving.

What we can cover:

  • Your revenue and profitability goals;
  • Current products and services and how to price them;
  • How to diversify your offerings so that all your eggs aren’t in one basket;
  • Your ideal customer, branding and tone of voice;
  • Anything else that’s keeping you up at night.

What’s included:

  • A pre-session questionnaire. I ask you a series of questions about your business so we get the most out of our session;
  • 1 x 90 minute session via Zoom
  • We’ll deep-dive into your business and work through your business pain-points;
  • A practical action plan that sets out next steps.

Total investment for a one 90 minute session is $300 plus GST 


plus GST

For one 90 minute session

Business Growth Package

If you’re serious about building a profitable and sustainable business then choose my Business Growth Package. 

Business Growth is specifically targeted for those business owners who want to make progress – move the needle on their business and start to make more money.

Over 3 months we’ll:

  • Review where your business is at now;
  • Focus on finance – increasing revenue and reviewing expenses;
  • Create a plan – a sustainable and measurable business strategy that will push your business forward; 
  • Future-proof your business;
  • Plus, we work through the pain-points – not just finance but whatever is impacting your business right now.

What’s included:

  • 3 x 90 minute session via Zoom – one a month over 3 months;
  • Email support during our time together;
  • Practical and actionable plans that set out what you need to do to increase profitability and build sustainability.

Total investment.


plus GST

Per month for 3 months


plus GST

Total payment upfront

Boost Your Business VIP Day

You’ll be done in a Day!

If your business is running on empty, you deserve a go-to strategy that will increase your revenue, sort out your pricing and help you make more money.

Delivered over 4 hours for the busy business owner, we’ll deep-dive into your business and review:

  • Your current business strategy, revenue and profit goals;
  • Your pricing and how to charge what you’re worth;
  • Your expenses and identify savings;
  • Cash-flow forecasting.


  • A pricing structure that supports your income goals and your business;
  • Revenue projections and sales targets;
  • Expenses that are sustainable; and
  • A cash-flow forecast that will give you peace of mind.

How does it work:

  • You’ll complete a pre-work questionnaire before our session;
  • I’ll need access to your Xero file or your profit & loss statement and balance sheet so I can review where you’re at right now prior to the session;
  • During our session, we’ll take a deep-dive into the financial side of your business;
  • We will complete a plan tailored for your business to increase profitability, reduce expenses and stop the business-finance overwhelm.
  • The session will be conducted over 4 hours via Zoom. In person sessions can be arranged.

Total investment $1,500 plus GST


plus GST

About Me

As an entrepreneur with over 20 years of real business experience, I get asked for business advice all the time. I’m also a registered BAS Agent, so it’s usually around the numbers and the pain-points, but often it’s as simple as “how do I get started”. I love it!

Throughout my entrepreneurial journey, I’ve experienced all the ups and downs of running a small business. There are no short-cuts that’s for sure. Along the way, I’ve discovered the practical, tried and tested solutions that solve just about every business pain-point. My mission is to share those with other purpose-driven, like-minded women in business.

I’ve had bricks and mortar retail stores, two successful e-commerce businesses, and I’ve got a background in finance, publishing and administration. I understand what you need to create and run a successful business.

When you have your own business you want to do more than just survive, I’m here to help you thrive. 

So, if you’re feeling overwhelmed, want to improve profitability, and incorporate strategies to help you achieve your business goals, then we need to talk!



Justine is an absolute wealth of knowledge and one of the most generous people I’ve met when it comes to sharing that knowledge. I started my business aged 24 and wish I’d had someone like Justine to guide me back then!
Emma Blomfield

Interior Designer, Emma Blomfield Pty Ltd

“With a growing fashion design studio, I reached out to Justine to implement STP, new employees and up skill my knowledge of Xero, it turned into the most incredible business coaching session.

The results from our session together were valuable to my business going forward.  Justine provided a clear and concise action plan for implementation following our coaching session.  

I would highly recommend Justine for her friendly approach, abundance of business knowledge and for inspiring my creativity with her wonderful blog, Flossi.

Toni Noonan

Fashion Designer, Studio Elastica

When I was introduced to Justine, my business world changed for the better very quickly. Justine asked enough questions to get a snap shot of both me and my business so a clear plan forward could be provided and executed. Justine’s attention to detail, and way of explaining things I never thought I would understand, is a constant source of inspiration. Justine is a fabulous business coach, I feel blessed to include her as part of my team.
Janelle Bloom

Culinary In Bloom

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