Hi I’m Justine!

 Profit Coach and Business Strategist.

Do you want to grow your business in the new financial year?

Let me help you create the business of your dreams!

1:1 Coaching - Special Introductory Offer

Whether you’re starting out or you’ve been in business for a while, if you’re feeling stuck, overwhelmed or you’re not sure what to do next, it’s ok, we’ve all been there. With more than 20 years running my own businesses I get it, business can be tough. That’s where I come in. I specialise in helping female business owners and entrepreneurs transform their business, reduce the overwhelm, get their finances under control and create a sustainable and profitable business. Interested? Then we need to talk!  

Special Introductory Offer 1:1Coaching

One-and-done 1:1 Coaching Session

Suitable for business owners who want to transform their business.

If you want a business that’s more profitable, need to focus on your numbers, set business goals for the new financial year or have specific business pain-points that need solving then this is right for you.

What we can cover:

  • Your revenue and profitability goals;
  • Current products and services and how to price them;
  • How to diversify your offerings so that all your eggs aren’t in one basket;
  • Understanding your numbers and sorting out your finances;
  • Setting up systems to help reduce the overwhelm;
  • Identifying your ideal customer – we can talk branding and tone of voice;
  • How to grow your audience – think lead magnets, social content;
  • Outsourcing;
  • Anything other business concerns keeping you up at night.

What’s included:

  • A pre-session questionnaire. I ask you a series of questions about your business so we get the most out of our session;
  • 1 x 60 minute session via Zoom
  • We’ll deep-dive into your business and work through your business pain-points;
  • A practical action plan that sets out next steps.

Total investment for a one 60 minute session is $197 plus GST 


plus GST

For one 60 minute session

Don’t wait, this is a limited time offer!

Who Is Coaching For?

Business coaching is suitable for all business owners, no matter how many years you’ve been in business.

Business coaching might be for you if:

* You’re feeling the business overwhelm, need accountability or don’t know what to do next;

* You want to take stock of where you are now, set goals, develop processes or seek practical solutions to solve your current business pain-points;

* You want to understand your numbers and have real visability on where your business is now and its potential;

* You want to increase profitability. Who doesn’t want to make more money, right?

* You need to rethink your brand voice or aren’t sure who your ideal customer is?

* You need to outsource but don’t know where to start;

* You want to diversify your product offering;

* You need to create a strategy for marketing and advertising; OR

* You just need someone who has been in the trenches and understands how business really works to bounce your ideas off.

What Is The Process Like?

I tailor my coaching sessions to suit you and your business. I don’t believe in overkill, or booking in sessions just for the sake of it.

We can jump on a free discovery call, where we’ll decide on a coaching solution that’s the best fit for you, your budget and your business, or you can take advantage of this special offer, jump in now and see how the process works.

All sessions are conducted on Zoom.

At the end of your session you’ll have a tangible action plan to implement. I want to empower you to cultivate your dream business using tried and tested, practical solutions and design a business you’ll love.

If you purchase one of my coaching packages, you’ll also have access to me via email inbetween our sessions, as well as one emergency phone call each month for those things you need urgent help with.

Do I really need a business coach?
If you want to make more money, you’re feeling overwhelmed, need some encouragement, an accountability parter, a cheer squad, or perhaps a push in the right direction then I can help. I’ve been in business for over 20 years and understand what it’s like to be in the trenches. I’ve experienced the highs and lows of day-to-day business. Chances are I’ve experienced all of the pain-points you’re currently feeling and can provide you with tried and tested, practical strategies to move you forward and achieve your business dreams. I’d love to be your business ‘partner’ so you can use my experience and enjoy your entrepreneurial journey.
Can you promise results?
I can’t guarantee business success but I can promise that we’ll work through the issues and develop an actionable game plan that suits your business. I am committed to helping you succeed, but there’s no magic wand used in this process, it’s all about teamwork. So you’ll need to roll your sleeves up and get ready to work. I can’t wait to work with you!
What do I get for my investment?
I’ve done the hard yards and seen a lot over my years in business. As your business ‘partner’ you can take advantage of my experience and the knowledge I’ve gained. I’ll introduce you to strategies and processes I’ve implemented for myself and other clients along the way. I’ll look at your profitability, help you understand your numbers and your business compliance obligations. I’ll be your cheer leader and the voice of reason. I’ve also got a little black book of other trusted professionals who can help with a range of issues.  
Do you only work with established businesses?
I work with businesses at any stage. I do a lot of work with start-ups and side-hustlers who want to go into business full-time. I’ve also got clients who have well established businesses, think 10 years plus, but after 2020 knew they needed to make some changes, streamline their business or diversify. If there’s an issue you’re not sure how to solve, or just need a another ‘business-head’ to bounce ideas off, then working with me might be the solution you’ve been looking for.  
Do you offer ongoing services?
I’m here to help you with your business. That might be a one-and-done session, or you might decide that you want to work with me more regularly. Nothing is set in stone, so during a free discovery call, we’ll work through all the options and you can decide what suits you and your business.

About Me

As an entrepreneur with over 20 years of real business experience, I get asked for business advice all the time. I’m also a registered BAS Agent, so it’s usually around the numbers and the pain-points, but often it’s as simple as “how do I get started”. I love it! Throughout my entrepreneurial journey, I’ve experienced all the ups and downs of running a small business. There are no short-cuts that’s for sure. Along the way, I’ve discovered the practical, tried and tested solutions that solve just about every business pain-point. My mission is to share those with other purpose-driven, like-minded women in business. I’ve had bricks and mortar retail stores, two successful e-commerce businesses, and I’ve got a background in finance, publishing and administration. I understand what you need to create and run a successful business. When you have your own business you want to do more than just survive, I’m here to help you thrive.  So, if you’re feeling overwhelmed, want to improve profitability, and incorporate strategies to help you achieve your business goals, then we need to talk!  


Justine is an absolute wealth of knowledge and one of the most generous people I’ve met when it comes to sharing that knowledge. I started my business aged 24 and wish I’d had someone like Justine to guide me back then!
Emma Blomfield

Interior Designer, Emma Blomfield Pty Ltd

“With a growing fashion design studio, I reached out to Justine to implement STP, new employees and up skill my knowledge of Xero, it turned into the most incredible business coaching session. The results from our session together were valuable to my business going forward.  Justine provided a clear and concise action plan for implementation following our coaching session.   I would highly recommend Justine for her friendly approach, abundance of business knowledge and for inspiring my creativity with her wonderful blog, Flossi.
Toni Noonan

Fashion Designer, Studio Elastica

When I was introduced to Justine, my business world changed for the better very quickly. Justine asked enough questions to get a snap shot of both me and my business so a clear plan forward could be provided and executed. Justine’s attention to detail, and way of explaining things I never thought I would understand, is a constant source of inspiration. Justine is a fabulous business coach, I feel blessed to include her as part of my team.
Janelle Bloom

Culinary In Bloom

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