The Pricing Formula 


What’s it all about?

The Pricing Formula

Is for business owners who want to increase their profit, sort out their pricing and start making the money they deserve? It seems simple enough, but it’s the number one frustration for business owners everywhere.

The Pricing Formula is for you if:

  • You struggle to know what to charge for your services and products.
  • Your current prices are in serious need of review.
  • You’re finding it hard to let your customs know what you do and the value or transformation you bring to your their lives?⁠ ⁠
  • After you pay the bills, you’ve got nothing left in the bank; you’re not making the money you deserve.

If you find this area of business hard to navigate, I hear you, you’re not alone. That’s why I’ve made it my mission to help women in business create the pricing formula that works for their business. 

After a single session, you’ll be able to charge what you’re worth and create the profitable and sustainable businesses you deserve. ⁠ ⁠ 

After the session you’ll have…

Pricing Sorted!

  • With a pricing structure that supports your goals and your business.
  • You’ll be charging what you’re worth and not what you think your customers can afford.
  • No more wondering about what to charge for your products and services, PLUS
  • We’ll make sure your business is paying you a wage!

Knowledge and Resources

No matter where you are on your business journey, you’ll finish the session with visibility around your numbers; know where you’re at now and where you’re headed.

You’ll receive a tailored plan for your business that shows you how to increase your profitability now and into the future. 

If you’re not making the money you deserve it’s time to make a change!

I’m a business owner and I get it. I’ve invested in the expensive courses and coaching programs, but let’s be honest, it’s just another thing to fit into an already busy life, right?

That’s exactly why I created The Pricing Formula.

With so many things to do, finances are often the most neglected part of a business. So many businesses make great money, but when all the bills are paid, there’s no money left in the bank. That equals no profit!

You deserve to get to the end of every month and have money to save, reinvest, or better still, pay yourself!

The Pricing Formula is created for the busy business owners who want to see results. After just one session you’ll have all of the information you need to increase your prices with confidence.

I’ve been using it in my business for years, it’s been tried and tested and I know it will help you sort out the pricing puzzle.

Not only will you finish the session with a tailored actionable plan, better still, you’ll have more visibility around your numbers and a range of strategies to improve your business and maximise your profits.

So, in a nut shell, if you want to charge what you’re worth and start making more money, then you need The Pricing Formula.

Is this right for you?

What you’ll get.

  • A two-hour 1:1 virtual session;
  • One 30 minute (maximum) follow-up call after the session;
  • Email support for one week;
  • A pricing structure that supports your income goals and your business;
  • A pricing template so you’ll never have to second guess pricing again

This session is for you if:

  • You want to take stock of where you are now and set new financial goals;
  • You want to understand your numbers and have real visability on where your business is now and its potential;
  • You want to increase profitability. Who doesn’t want to make more money, right?
  • You need to consider outsourcing but don’t know if you can really afford it;
  • You want to diversify your product or service offerings and don’t know how to set your prices.
Do I really need to do this?

Short answer is NO! You can work through this stuff yourself or talk to another finance professional.

This is for you if you want to make more money, you’re time poor, you’re finances make you feel overwhelmed and you need some help to sort out your pricing.

I’ve been in business for over 20 years and understand what it’s like to be in the trenches. I’ve experienced the highs and lows of day-to-day business and what happens when you don’t price your products and services correctly.

As a registered BAS agent and a small business owner, I’ll work with you to set prices and pricing strategies that can help your business become more profitable.

Can you promise results?
I can’t guarantee business success but I can promise that we’ll work through the issues and develop an actionable game plan that suits your business.

I am committed to helping you succeed, but there’s no magic wand used in this process, it’s all about teamwork. So you’ll need to roll your sleeves up and get ready to work.

I can’t wait to work with you!

What do I get for my investment?

I’ve done the hard yards and seen a lot over my years in business. As your business ‘partner’ you can take advantage of my experience and the knowledge I’ve gained. I’ll introduce you to strategies and processes I’ve implemented for myself and other clients along the way.

I’ll look at your profitability, help you understand your numbers and create a pricing structure that works for your business.

Do you only work with established businesses?
I work with businesses at any stage.

I do a lot of work with start-ups and side-hustlers who want to go into business full-time.

I’ve also got clients who have well established businesses, think 10 years plus, but after 2020 knew they needed to make some changes, streamline their business or diversify.

If there’s an issue you’re not sure how to solve, or just need a another ‘business-head’ to bounce ideas off, then working with me might be the solution you’ve been looking for.


Do you offer ongoing services?

The Pricing Formula offers you the chance to complete one session and have an actionable strategy to implement immediately. However, if it’s not for you, I’m here to help you with your business and have other services that might help. That might be a shorter one-and-done session, or you might decide that you want to work with me more regularly.

Nothing is set in stone, so during a free discovery call, we’ll work through all the options and you can decide what suits you and your business.

Your investment

The Pricing Formula

This session is for busy business owners who want to make more money and have a strategy created in a day. Delivered over 2 hours we’ll deep-dive into your business and review:

  • Your current business offers and pricing;
  • We’ll look at your profit and loss and revenue and profit goals and projections;
  • Your pricing mindset and how you can communicate your new offers to your existing customers and keep them coming back for more.

You’ll receive:

  • A 1:1 two hour virtual session;
  • 1 x 30 minute (maximum) follow-up call after the session. To be taken within 30 days;
  • Follow-up email support for one week;
  • A pricing structure that supports your income goals and your business;
  • Revenue projections and sales targets;
  • A reusable pricing template, and
  • Coaching around your pricing mindset and the psychology behind your pricing.

$997 includes GST

About Me

As an entrepreneur with over 20 years of real business experience, I get asked for business advice all the time. I’m also a registered BAS Agent, so it’s usually around the numbers and the pain-points, but often it’s as simple as “how do I get started”. I love it!

Throughout my entrepreneurial journey, I’ve experienced all the ups and downs of running a small business. There are no short-cuts that’s for sure. Along the way, I’ve discovered the practical, tried and tested solutions that solve just about every business pain-point. My mission is to share those with other purpose-driven, like-minded women in business.

I’ve had bricks and mortar retail stores, two successful e-commerce businesses, and I’ve got a background in finance, publishing and administration. I understand what you need to create and run a successful business.

When you have your own business you want to do more than just survive, I’m here to help you thrive. 

So, if you’re feeling overwhelmed, want to improve profitability, and incorporate strategies to help you achieve your business goals, then we need to talk!



Justine is an absolute wealth of knowledge and one of the most generous people I’ve met when it comes to sharing that knowledge. I started my business aged 24 and wish I’d had someone like Justine to guide me back then!
Emma Blomfield

Interior Designer, Emma Blomfield Pty Ltd

“With a growing fashion design studio, I reached out to Justine to implement STP, new employees and up skill my knowledge of Xero, it turned into the most incredible business coaching session.

The results from our session together were valuable to my business going forward.  Justine provided a clear and concise action plan for implementation following our coaching session.  

I would highly recommend Justine for her friendly approach, abundance of business knowledge and for inspiring my creativity with her wonderful blog, Flossi.

Toni Noonan

Fashion Designer, Studio Elastica

When I was introduced to Justine, my business world changed for the better very quickly. Justine asked enough questions to get a snap shot of both me and my business so a clear plan forward could be provided and executed. Justine’s attention to detail, and way of explaining things I never thought I would understand, is a constant source of inspiration. Justine is a fabulous business coach, I feel blessed to include her as part of my team.
Janelle Bloom

Culinary In Bloom

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