Welcome to Flossi Creative!

by | 1 Aug 2019

Hi there! I thought I’d start with a picture of a cake! Not because this is a foodie blog but because I made it and I think it looks really delicious and welcoming. So, welcome to Flossi Creative! A resource to support women in business, those still side-hustling or considering a brand-new career.

This site started as a simple blog back in September 2018. As an entrepreneur with over 20 years of real business experience, I get asked for business advice all the time. I’m also a registered BAS Agent, so it’s usually around the numbers and the pain-points, but often it’s as simple as “how do I get started”. When Covid-19 hit in March 2020, Flossi, as it was known then, took off in a big way. It went from being a business blog with some great interviews, business tips and how-tos and turned into a valued resource for an engaged community of like-minded women.

Roll forward almost 12 months and we’re now known as Flossi Creative, still a valuable online resource but we’ve added free resources, 1:1 coaching, content creation services and we’re launching a podcast on 30 March 2021.

So, who am I? I’m a profit-focused mentor and business coach, and helping women in business achieve financial success lights me up! I believe it’s my purpose. I love educating entrepreneurs on the money strategies that will help their businesses grow. My mission has always been to empower female entrepreneurs to cultivate their dream business, and in 2021 I’m taking that to a whole new level.

When you have your own business you want to do more than just survive right? So, I’m here to help you thrive!

Throughout my entrepreneurial journey, I’ve experienced all the ups and downs of running a small business. There are no short-cuts that’s for sure. Along the way, I’ve discovered the practical, tried and tested solutions that solve just about every business pain-point. I want to share those with other purpose-driven, like-minded women in business.

I’ve had bricks and mortar retail stores, two successful e-commerce businesses, and I’ve got a background in finance, publishing and administration. I understand what you need to create and run a successful business. So, if you’re feeling overwhelmed, want to improve profitability, and incorporate strategies to help you achieve your business goals, then we need to talk!

I hope you enjoy Flossi Creative as much as l love putting it together for you!


Justine (aka Flossi)


Hi, I’m Justine – I’m so happy to find you here. The Flossi Creative blog is a resource for the dreamers, doers and career crusaders. Enjoy!

Browse Categories


Ep. 146 – Justine McLean – Is profit first a good idea?

If you've been scrolling socials or put the word profit into your google search, there's a pretty good chance you've seen or heard about the concept of profit first.  Business owners see it as their nirvana, while for others it just adds to the business money...

Ep. 145 – Justine McLean – How to get started with Money Monday

Step into my office every Monday and you'll find me working on the business money.  I call it Money Money! It's a non-negotiable date with my profit and loss statement and all the numbers that go into running my business and has become a weekly ritual which makes me...

Ep. 143 – 30 Ways to save money in your business

Ever felt like the financial headwinds are just too strong for your small business to make headway?  I'm Justine McLean, and I'm here to share 30 strategies that will help you navigate this season of business. From cloud accounting and AI, optimising your processes to...

Ep. 142 – I’ve written a book and you can too!

Ever wanted to write a business book? In this episode, Justine spills the beans on the realities of authorship, from the publishing industry’s intricacies to the strategic use of a book as a marketing powerhouse. Learn what it takes to go from idea to published author...


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